NEW YORK--(BUSINESS WIRE)--The whimsy of a bygone era comes to life with present day imagination in
Sam Edelman’s spring/summer 2018 campaign, “The Land of Enchantment.”
Set in Palm Springs, California, the campaign tells the brand’s iconic
and enigmatic story of old-world glamour, effortless elegance and modern
irreverence.
Sam, along with his wife, muse and business co-founder, Libby Edelman,
collaborated with two life-long friends on the campaign’s photoshoot:
creative visionary Sam Shahid and celebrated photographer Kelly Klein.
Together, they captured the Edelman’s vision of timeless American beauty
and style in a series of powerful images featuring world-renowned model,
Carolyn Murphy.
“This year celebrates my 40 year anniversary in the footwear and fashion
industry,” said Sam Edelman, designer, founder and president of Sam
Edelman. “In recognition of that milestone, I wanted to celebrate what
the brand has always stood for: integrity, timeless elegance, elevated
and effortless style and the empowered woman. I chose Libby, Kelly and
Carolyn to partner with me on this project to create our most authentic
campaign yet.”
The campaign showcases an array of products from Sam Edelman’s full
lifestyle collection, including denim, intimates and dresses, while
highlighting fashion footwear essentials in new heel heights and
constructions, like the Addison. Exciting updates to Sam Edelman core
classics, such as the Felicia and Yaro, are seen in a variety of bold
colors and treatments. New classics, like the Bay, make their debut and
celebrate the brand’s heritage of craftsmanship, integrity and design.
The campaign is featured in a multitude of print and digital
publications including Vogue, Elle, Marie Claire, Harper’s Bazaar, Wall
Street Journal Magazine, Modern Luxury
and Refinery29. The campaign will also be showcased on a number of
billboards in key locations, including New York and Los Angeles.
The spring/summer 2018 collection is available now online at SamEdelman.com and
in retail stores worldwide.
ABOUT SAM EDELMAN
A creative visionary and legend in the footwear industry, Sam Edelman is
a dominant force in fashion, making an indelible impact on some of the
most renowned contemporary brands throughout the past 30 years.
Sam and his wife, muse and business Co-Founder, Libby Edelman have grown
Sam Edelman into a complete lifestyle brand devoted to an irreverent and
whimsical style, inspired by timeless American elegance that bridges the
gap between aspiration and attainability to define modern luxury. With
flagship locations in SoHo and Beverly Hills, and retail outlets from
Hong Kong to Dubai, Sam Edelman continues to expand its presence
worldwide.
