NEW YORK--(BUSINESS WIRE)--The Sam Edelman brand launched a bold new campaign today, showcasing a
variety of new lifestyle and footwear product from its spring and
pre-fall collections.
Inspired by Sam Edelman’s history as a designer, his sense of artistry
and his wide range of influences - travel, global cultures and the
visual arts - this colorful new campaign is the first expression of the
brand’s re-imagination and larger vision.
“We wanted an exciting new message as we move into the next phase of our
expansion,” said Edelman. “I think we’ve found an authentic approach
using our own heritage and the things that we love. It’s not about one
picture or one idea; it’s about finding the soul and essence, the
artistry of Sam Edelman.”
Shot in New York City by photographer Henrique Gendre, Edelman
discovered fresh face, Jenna Kelly, to be the star of his new campaign.
Images and video will appear in a major digital campaign across Hulu,
Spotify, YouTube, Refinery29, as well as samedelman.com and other owned
channels. An extensive out-of-home campaign will run across New York,
Los Angeles, Dallas, and London.
ABOUT SAM EDELMAN
A creative visionary and legend in the footwear industry, Sam Edelman is
a dominant force in fashion, making an indelible impact on some of the
most renowned contemporary brands over the past 30 years.
Sam and his wife, Libby, have grown Sam Edelman into a complete
lifestyle brand. Their bold, eclectic style bridges the gap between
aspiration and attainability to define modern luxury. The Sam Edelman
collection is inspired by the feeling of being alive with artistry. With
flagship locations in Soho and Beverly Hills, and retail outlets from
Hong Kong to Dubai, Sam Edelman continues to expand its presence
worldwide.
ABOUT CALERES
Caleres is a diverse portfolio of global footwear brands. Our products
are available virtually everywhere - in the over 1,200 retail stores we
operate, in hundreds of major department and specialty stores, on our
branded e-commerce sites, and on many additional third-party retail
websites. Famous Footwear and Famous.com serve
as our Family brands. Our Contemporary Fashion brands include Sam
Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown
Bilt, Diane von Furstenberg, Fergie Footwear and Carlos Santana.
Naturalizer, Dr. Scholl’s Shoes, LifeStride, Bzees and Rykä represent
our Healthy Living brands. Combined, these brands help make Caleres a
company with both a legacy and a mission. Our legacy is our more than
130-years of craftsmanship, our passion for fit and our business savvy,
while our mission is to continue to inspire people to feel good…feet
first. Visit caleres.com to
learn more about us.
