NEW YORK--(BUSINESS WIRE)--Circus by Sam Edelman is sounding the call to #jointhecircus, with the
launch of its new digital flagship – circusbysamedelman.com. The
ecommerce site will allow consumers to purchase product online directly
via desktop, mobile or tablet.
Site features include an interactive homepage with rollover graphics,
links to key styles for the season, and a social media driven platform.
Highlights include a blog where fans of the brand can find everything
that shapes the Circus Girl’s lifestyle:
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Bedroom Wall – Design inspiration and mood boards
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Trending Tuesday – Hot trends from the Bedroom Wall come to life
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Music and Movies – Album reviews, playlists and movie debuts
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At the Circus – Behind the scenes coverage of the New York
design studio
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Weekend Warrior – What the Circus Girl does for fun
The site also includes exclusive footage from the Circus by Sam Edelman
fall 2014 ad campaign with up-and-coming model Camilla Christensen.
“Our Circus Girl lives online,” said Jesse Edelman, national sales
manager for the Circus brand. “She is always on social media, searching
for the latest trends and shopping for the hottest styles. This new site
offers her a one-stop-shop for inspiration and product - everything that
influences her.”
One Rockwell, an ecommerce agency, served as the creative and
development partner for the site. Circus by Sam Edelman is a division of
Sam Edelman. Both brands are owned by Brown Shoe Company.
About Sam Edelman
Since its inception in 2004, designer Sam Edelman’s eponymous brand has
quickly emerged as a favorite among celebrities and fashionistas around
the globe. Bringing more than 30 years of experience developing some of
the most successful shoe collections in fashion history, Edelman’s
designs reflect his creative sensibility, delivering items that are
eminently fashionable and beautifully constructed at an attainable price
point. 2012 was a banner year for the brand, with the launch of
outerwear collection and a flagship store opening in Soho extending the
company’s retail reach. It also marked the debut of Sam Edelman’s
juniors’ line Circus by Sam Edelman, helping Sam Edelman Shoes earn
Footwear News’ Brand of the Year for a second time in the brand’s
history. In 2013 the brand launched a jewelry and handbag collection and
announced their expansion into apparel for fall 2014. The Sam Edelman
brand is a division of Brown Shoe Company.
About Brown Shoe Company
Brown Shoe Company is a $2.5 billion, global footwear company whose
shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere — in the more than 1,200
Famous Footwear and Naturalizer retail stores we operate, in hundreds of
major department and specialty stores, on 14 distinct ecommerce sites,
and on many additional third-party retail websites. Through our broad
range of products, we serve three key market segments. Our Family brands
— Famous Footwear, Famous.com and shoes.com — are one-stop-shopping
destinations for high quality, affordable styles for a family’s every
occasion. Active people who want comfort, style and performance, can
look to our Healthy Living brands — Naturalizer, Dr. Scholl’s Shoes,
LifeStride and Ryka. Our Contemporary Fashion brands — Sam Edelman,
Franco Sarto, Vince, Via Spiga, Fergie Footwear and Carlos Santana —
keep fashionistas in step with the latest trends. At Brown Shoe Company,
we inspire people to feel good and live better... feet first!
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