ST. LOUIS--(BUSINESS WIRE)--Famous
Footwear today announced the launch of its free app
for iPhone and Android. The new app offers shoppers instant access
to savings they can earn through Famous Footwear’s Rewards
program as well as exclusive mobile discounts and offers. The app
allows users to plan, shop and track their purchases, and redeem their
Rewards points from their mobile device.
“Famous Footwear’s app gives mobile shoppers easy, convenient access to
the shoe styles and brands that fit their lifestyles,” said Will Smith,
chief marketing officer, Brown Shoe Retail. “We’ve designed it to make
shopping, sharing and saving, as well as earning and redeeming rewards,
as immediate as today’s mobile shoppers expect.”
Shopping and Saving made Easy
With the app, customers are just a tap away from accessing account
profile details, reviewing or redeeming rewards and finding nearby
stores. Key features of Famous Footwear’s mobile app include:
-
My Victories – Digital Wallet: The app gives users more
immediate access to the savings they can earn through the Famous
Footwear Rewards program. It allows members to redeem their Rewards
points as soon as they earn them. Without the app, members receive
their Rewards certificates four times a year via mail or email. Using
the Digital Wallet feature, users can see their Rewards points and
dollars earned at any time. When purchasing shoes, shoppers can
instantly apply their digital Rewards certificates to the order to
maximize savings.
-
Mobile Exclusives: Inspiring savings, the app’s home
screen will feature exclusive offers for mobile users and Rewards
members. This will include coupons, bonus point events and more. New
and existing Rewards members earn 15 bonus points just for signing up
on the app.
-
My Profile: After registering their Rewards account, existing
Rewards members can use the app to track past web and in-store
purchases, and new members can begin tracking this.
Sharing and Saving Style Inspiration
By simply scrolling down on the app’s home screen, users can access
additional style-related features designed to inspire them and provide
simple ways to share content via social media networks such as Facebook
and Twitter as well as email. Mobile shoppers can use the app for style
inspiration and social media sharing tools, which include:
-
LookBook: Customers can shop the season’s latest on-trend
styles; browse Twitter and Instagram content; and access the Famous
Footwear blog, Footnotes. They can also share their favorite trends,
Twitter and Instagram content, and blogs via Facebook, Twitter and
email.
-
#MyVictory (User-generated Content): Mobile users can share
inspiration of their own, using the #MyVictory feature on Twitter and
Instagram. Mobile users can see what trends and updates are most
popular via social media posts using #myvictory and #famousfootwear.
-
My Favorites: While browsing for shoes, shoppers can click a
heart icon to “like” their favorite styles so they can save and access
them later.
The free app is available in Apple’s App Store and the Google Play store
or by texting* APP to FAMOUS (326687). Famous Footwear customers can
access the app with the same email login information they use to access
their Famous.com shopping account. New users can create an account by
either using the app to register for the Famous Rewards program or
linking to their existing Rewards number.
Famous Footwear is a leading, easy-to-shop footwear destination,
featuring athletic, casual, and dress shoes from more than 100 brands
for women, men and children, making it a one-stop-shop for the entire
family. Famous Footwear has more than 1,000 stores nationwide as well as
an e-commerce site Famous.com.
For more information, go to www.Famous.com
or www.Facebook.com/FamousFootwear.
*Message and data rates may apply. One message per request. Visit
famous.com/txt-msg-policy for Terms, Conditions and Privacy.
About Brown Shoe Company and Famous Footwear
Brown Shoe Company is a $2.6 billion, global footwear company whose
shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere — in the nearly 1,300 Famous
Footwear and Naturalizer retail stores we operate, in hundreds of major
department and specialty stores, on 14 branded ecommerce sites, and on
many additional third-party retail websites. Through our broad range of
products, we serve three key market segments. Our Family brands — Famous
Footwear, Famous.com, and shoes.com — are one-stop-shopping destinations
for high quality, affordable styles for a family’s every occasion.
Active people who want comfort, style and performance can look to our
Healthy Living brands — Naturalizer, Dr. Scholl's, LifeStride and Ryka.
Our Contemporary Fashion brands — Via Spiga, Vince, Sam Edelman, Franco
Sarto, Carlos Santana and Fergie Footwear — keep fashionistas in step
with the latest trends. At Brown Shoe Company, we inspire people to feel
good and live better... feet first!
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