NEW YORK--(BUSINESS WIRE)--With the back-to-school season in full swing, Famous
Footwear is focusing on families in need in the New
York City area by providing more than 100 pairs of the season’s
hottest shoe
styles for kids through The Salvation Army – Greater New York
Division. The footwear retailer and local-area bloggers will also raise
additional in-kind donations this month that the charity will use to
support children and families with more free footwear for fall.
The Salvation Army will host shoe clinics for families by appointment in
their community center located at 2121 Washington Ave. in Bronx, NY the
week of Aug. 26. Children will have the opportunity to try on and take
home new shoes for the school year for free.
The retailer is also hosting shoe crazy shopping events with three
local-area bloggers: Mom
Confessionals, Yo
Don Bleek Raps and Dancing
Hotdogs in the three new Famous Footwear stores located in Selden,
White Plains and the Bronx. Each blogger will compete to grab as many
shoes as he or she can in 30 seconds in one of the new stores, and the
retailer will donate the dollar amount of the shoes to The Salvation
Army – Greater New York Division via gift cards, which the charity will
use to provide additional new shoes to children and families.
“Providing local-area children with new shoes for the school year is a
tremendous help for the inner-city families we support,” said Captain
Gerardo Balmori, commanding officer for The Salvation Army Greater New
York Division's Bronx Tremont Community Center. “We support scores of
families every year during the back-to-school season, and this will add
something special for the children who come to shop with us next week.”
The company is focused on families who are shopping for back-to-school
shoes across the U.S. by providing a buy one, get one half-off promotion
through Sept. 18.
Famous Footwear is a leading, easy-to-shop footwear destination,
featuring merchandise for women, men and children, making it a
one-stop-shop for the entire family. Shoppers can access Famous
Footwear’s loyalty rewards program and vast style selection in-store to
meet their family’s footwear needs. Famous Footwear has more than 1,000
stores nationwide as well as e-commerce site Famous.com.
For more information, go to www.Famous.com
or www.Facebook.com/FamousFootwear.
About Brown Shoe Company and Famous Footwear
Brown Shoe Company (NYSE: BWS) is a $2.6 billion, global footwear
company whose shoes are worn by people of all ages, from all walks of
life. Our products are available virtually everywhere — in the nearly
1,300 Famous Footwear and Naturalizer retail stores we operate, in
hundreds of major department and specialty stores, on 14 branded
ecommerce sites, and on many additional third-party retail websites.
Through our broad range of products, we serve three key market segments.
Our Family brands — Famous Footwear, Famous.com, and shoes.com — are
one-stop-shopping destinations for high quality, affordable styles for a
family’s every occasion. Active people who want comfort, style and
performance can look to our Healthy Living brands — Naturalizer, Dr.
Scholl's Shoes, LifeStride and Ryka. Our Contemporary Fashion brands —
Via Spiga, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie
Footwear — keep fashionistas in step with the latest trends. At Brown
Shoe Company, we inspire people to feel good and live better... feet
first!
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian
church established in London in 1865, has been supporting those in need
in His name without discrimination for more than 130 years in the United
States. Nearly 30 million Americans receive assistance from The
Salvation Army each year through a broad array of social services that
range from providing food for the hungry, relief for disaster victims,
assistance for the disabled, outreach to the elderly and ill, clothing
and shelter to the homeless and opportunities for underprivileged
children. 82 cents of every dollar The Salvation Army spends is used to
support those services in 5,000 communities nationwide. For more
information, go to www.salvationarmyusa.org.
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