Naya®, a brand of Brown Shoe Company, Inc. (NYSE: BWS) www.brownshoe.com,
is celebrating Earth Day by planting 5,000 trees in support of Plant-It
2020, a national non-profit organization founded by John Denver. The
company will plant a tree for every pair of Naya shoes purchased at
Nordstrom or on Nordstrom.com from March 30, 2012 – April 22, 2012. By
the end of April, the Naya brand will have planted a total of 15,000
trees with Plant-It 2020.
Naya,
a brand of beautiful, comfortable women's shoes that leave a softer
footprint on the earth, will mark its two-year anniversary with the tree
planting initiative. In the past two years the brand has planted 10,000
indigenous trees in the United States through the Plant-It 2020 program.
"The Naya brand is committed to helping preserve our earth through our
partnership with Nordstrom for Earth Day. This gives our customers a way
to give back by replenishing trees around the globe. We know women want
beautiful, comfortable shoes that leave a softer footprint on our earth,
and seek opportunities to do something good for the planet. With the
selection of materials we use for Naya, this helps our mission of giving
back," said Marci Ranger, Vice President of Marketing for Naya Shoes.
The trees planted through Plant-It 2020 are placed in non-harvest
locations on public land, and are protected by contract from being cut
down. Plant-It 2020 selects trees with a high survival rate and if a
maintenance plan is needed, one is set in place before the trees are
planted.
Naya shoes utilize materials that are gentler on the planet, such as
vegetable-tanned leathers and linings, natural cork, water-based cements
and natural or recycled content fabrics. Naya shoes are packaged in
boxes made with 80 percent recycled paper pulp and in reusable shoe bags
and shoe forms. The footwear is available at Nordstrom and Nordstrom.com
as well as many other retailers nationwide and in more than 20 countries
within Asia, Australia and North America, including but not limited to:
Canada, Germany, Greece, Japan and the United Arab Emirates. Visit NayaShoes.com
to view the line and find a complete list of retailers. Interact with
Naya on Facebook (www.facebook.com/NayaShoes)
and Twitter (@NayaShoes).
About Plant-It 2020
Plant-It 2020 is a 501 ©(3) nonprofit foundation that performs
worldwide tree-planting at $1 per tree, donates fuel-efficient cooking
stoves to needy families, and provides forestry, soil, and biochar
education. Our services not only help reforest the world's cities and
forests - they provide direct humanitarian aid by reducing hunger,
thirst, malnutrition, poverty and indoor pollution while increasing the
sustainability of not only the world's forests but also its people.
About Brown Shoe Company, Inc.
Brown Shoe Company is a $2.5 billion, global, footwear company that puts
consumers and their needs first, by targeting the strategic Family,
Healthy Living and Contemporary Fashion platforms. We have more than 130
years of experience, passion and product innovation and operate more
than 1,300 Famous Footwear and Naturalizer retail stores across the
United States, Canada and China. We also design, source and market many
well-known wholesale shoe brands -- such as Naturalizer,
Dr.
Scholl's Shoes, LifeStride,
Sam
Edelman, Franco
Sarto, Via
Spiga, Etienne
Aigner, Vera
Wang , Avia
and ryka
-- across multiple distribution channels. In addition to our retail and
wholesale operations, we maintain a strong online presence with our
ecommerce sites, FamousFootwear.com,
Naturalizer.com
and Shoes.com.
Visit brownshoe.com
to learn more about us. Brown Shoe Company: feel good and live
better... feet first!
