Naya(R), a brand of Brown Shoe Company, Inc. (NYSE: BWS), (www.brownshoe.com),
is partnering with Nordstrom, Inc. (NYSE: JWN) to celebrate Earth Day by
planting 5,000 trees in support of Plant-It 2020, a national non-profit
organization founded by John Denver. The companies will plant a tree for
every pair of Naya shoes purchased at Nordstrom or on Nordstrom.com from
April 15, 2011 - May 3, 2011.
Naya,
a brand of beautiful, comfortable women's shoes that leave a softer
footprint on the earth, will mark its one-year anniversary with the tree
planting initiative. By the completion of this year, the Naya brand will
have planted a total of 10,000 trees with Plant-It 2020, which serves
areas in North America, Africa, Asia, Latin America and Europe. The
brand previously partnered with Plant-It 2020 by planting 5,000
indigenous trees in 2010.
"We at Naya are committed to finding ways to help preserve our planet
through our selection of materials as well as our mission to give back.
We know women want beautiful, comfortable shoes that leave a softer
footprint on our earth, and seek opportunities to do something good for
the planet. Our partnership with Nordstrom for Earth Day gives customers
a way to do just that by replenishing trees around the globe," said Naya
Vice President Pat Hogan.
The trees planted through Plant-It 2020 are placed in non-harvest
locations on public land, and are protected by contract from being cut
down. Plant-It 2020 selects trees with a high survival rate and if a
maintenance plan is needed, one is set in place before the trees are
planted.
Naya shoes utilize materials that are gentler on the planet, such as
vegetable-tanned leathers and linings, natural cork and natural or
recycled content fabrics. The footwear is available at Nordstrom and
Nordstrom.com as well as many other retailers nationwide and in more
than 20 countries within Asia, Australia and North America, including
but not limited to: Canada, Germany, Greece, Japan and the United Arab
Emirates. Visit NayaShoes.com
to view the line and find a complete list of retailers. Interact with
Naya on Facebook (www.facebook.com/NayaShoes)
and Twitter (@NayaShoes).
About Nordstrom
Nordstrom, Inc. is one of the nation's leading fashion specialty
retailers, with 210 stores located in 29 states. Founded in 1901 as a
shoe store in Seattle, today Nordstrom operates 116 full-line stores, 91
Nordstrom Racks, two Jeffrey boutiques and one clearance store.
Nordstrom serves customers through its online presence at Nordstrom.com
and through its catalogs. Nordstrom also operates in the online private
sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.'s
common stock is publicly traded on the NYSE under the symbol JWN.
About Plant-It 2020
Plant-It 2020 is a 501(c) (3) organization that performs worldwide
tree-planting at $1 per tree, donates fuel-efficient cooking stoves to
needy families, and provides forestry, soil and biochar education. The
organization not only helps reforest the world's cities and forests -
they provide direct humanitarian aid by reducing hunger, thirst,
malnutrition, poverty and indoor pollution while increasing the
sustainability of not only the world's forests but also its people.
About Brown Shoe Company, Inc.
Naya is a brand of Brown Shoe Company, Inc. Brown Shoe is a $2.5 billion
global footwear company. Brown Shoe's Retail division operates Famous
Footwear, a leading family branded footwear destination with over 1,100
stores nationwide and e-commerce site FamousFootwear.com,
approximately 260 specialty retail stores in the U.S., Canada and China
primarily under the Naturalizer brand name, and footwear e-tailer shoes.com.
Through its wholesale divisions, Brown Shoe designs and markets leading
fashion and athletic footwear brands including Naturalizer, Dr.
Scholl's, LifeStride, Sam Edelman, Franco Sarto, Via Spiga, Vera Wang
Lavender, Etienne Aigner, Avia, ryka, AND1 and Buster Brown. Brown Shoe
press releases are available on the Company's website at www.brownshoe.com.
