Naturalizer(R),
a brand of Brown
Shoe Company, Inc., (NYSE: BWS) (www.brownshoe.com)
will donate $1 for every handbag or shoe purchase made in a Naturalizer
store, on Naturalizer.com or Naturalizer.ca from April 7-11, 2011 -- up
to $20,000 - to a deserving charity as part of the brand's bi-annual
"Friends of Naturalizer" program. The charity will be selected by
consumer votes.
Launched in 2009, the "Friends of Naturalizer" program takes place each
spring and fall as part of the brand's mission to help women feel good
by fusing fashion, comfort and the activities that make them happy.
Shoppers in the U.S. and Canada are asked to vote at www.naturalizer.com
and www.naturalizer.ca,
respectively, for which of three philanthropic organizations will
receive the donation. There is no purchase necessary to vote.
Beginning today, consumers can vote for one of the three participating
charities -- Boys & Girls Club, WaterCan, World Wildlife Fund -- each of
which represents an aspect of Naturalizer's "Feel Good" mission for
women: Be Well, Play Well, Live Well.
"Feel Good. Be Well."
WaterCan
is a leading international development charity dedicated to fighting
global poverty by helping the world's poorest people gain access to
clean water, basic sanitation and hygiene education. Its vision is
simple: Clean Water for All! Since 1987, WaterCan's programs have
reached more than 1.2 million children, women and men inthe world's
poorest regions, breaking the cycle of poverty and disease and
increasing opportunities for health, education, gender equality, and
economic growth. Its partnerships with local communities in East Africa
integrate water supply, sanitation and hygiene education activities,
emphasize community ownership of planning and management, emphasize
self-help and community participation that benefit and involve women.
"Feel Good. Play Well."
The mission of Boys
& Girls Club is to enable all young people to reach their full
potential as caring, productive and responsible citizens. Its core
beliefs are that a Boys & Girls Club provides a safe place to learn and
grow, ongoing relationships with caring adult professionals,
life-enhancing programs, character development experiences, hope and
opportunity. By providing a safe environment, Boys & Girls Club hopes to
help the increasing number of children who are at home with no adult
care or supervision and are finding their own recreation and
companionship in the streets.
"Feel Good. Live Well."
World
Wildlife Fund is the world's leading conservation organization,
working in 100 countries for fifty years. With the support of almost 5
million members worldwide, WWF is dedicated to delivering science-based
solutions to preserve the diversity and abundance of life on Earth, halt
the degradation of the environment and combat climate change. From the
Amazon to the Arctic, WWF is building a future where human needs are met
in harmony with nature. WWF's experts are active at every level - from
field work to government - conserving the largest tropical rain forests,
the most diverse coral reefs, and the world's most endangered species.
"Watching our customers support such wonderful organizations over the
past three 'Friends of Naturalizer' campaigns has been incredible. We
are touched by our customers' giving natures, and we look forward to
furthering the mission of one of these charities, all of which commit
themselves to improving our world," said Naturalizer Marketing Director
Yolonda Curtin.
Over the past two years, Naturalizer has donated more than $60,000 to
participating charities. Previous winners include WaterCan
and ShelterBox.
For more information on Naturalizer, visit www.Naturalizer.com,
www.Naturalizer.ca
or www.facebook.com/Naturalizer.
WaterCan is a registered trademark of WaterCan/EauVive. WWF-US is a
registered trademark of World Wildlife Fund. WWF-Canada is a registered
trademark of World Wide Fund for Nature (also known as World Wildlife
Fund).
About Naturalizer
Launched in 1927 as one of the first comfort-driven fashion footwear
brands, Naturalizer strives each season to deliver just the right blend
of style and comfort for the busy lifestyle of today's woman. Learn more
by visiting www.naturalizer.com,
and become a fan on Facebook at www.Facebook.com/Naturalizer.
About Brown Shoe Company, Inc.
Brown Shoe is a $2.5 billion global footwear company. Brown Shoe's
Retail division operates Famous Footwear, a leading family branded
footwear destination with over 1,100 stores nationwide and e-commerce
site FamousFootwear.com,
approximately 260 specialty retail stores in the U.S., Canada, and China
primarily under the Naturalizer brand name, and footwear e-tailer shoes.com.
Through its wholesale divisions, Brown Shoe designs and markets leading
fashion and athletic footwear brands including Naturalizer, Dr.
Scholl's, LifeStride, Sam Edelman, Franco Sarto, Via Spiga, Vera Wang
Lavender, Etienne Aigner, Avia, ryka, And 1, and Buster Brown. Brown
Shoe press releases are available on the Company's website at www.brownshoe.com.
