Famous Footwear (www.FamousFootwear.com)
kicks off the Mind Body Sole Tour featuring Ali Vincent, the first
female winner of the NBC show, "The Biggest Loser,"* and author of
"Believe It. Be It." During the tour, Ali will make special appearances
at Famous Footwear stores where she will meet shoppers, sign autographs,
provide fitness tips, share her personal health success story and
discuss the importance of how toning and fitness footwear can help
consumers take the first step to incorporating health and wellness into
their lives.
"Ali's inspiring message of the positive effects of fitness for people
from all walks of life and fitness levels closely aligns with Famous
Footwear's commitment to help more families get moving and experience
the benefits of an active lifestyle. We offer toning footwear for men
and women from brands consumers trust, and at prices that can fit a
variety of budgets," said Famous Footwear's Senior Vice
President-Marketing Will Smith.
As part of the tour, Ali will visit local children's hospitals in every
Mind Body Sole tour stop city with nearly $15,000 worth of shoes from
Famous Footwear to surprise nurses, the often unsung heroes of the
medical field who spend long days on their feet.
"The Mind Body Sole tour with Famous Footwear gives me a chance to meet
with people, hear their stories, and have the opportunity to share
mine," said Vincent. "This tour is not just about weight loss, but
overall well being and empowering those who may not always put
themselves first. I'll also be posting on my Facebook page and sending
Tweets throughout the tour so more people can be part of it."
Ali's first tour stop was Spokane, Wash. on May 1. The Mind Body Sole
Tour locations and dates include:
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New York - May 8
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Madison, Wis. - May 12
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Tucson, Ariz. - May 18
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Phoenix - May 22
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Philadelphia - May 29
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Washington, D.C. - June 3
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Salt Lake City - June 9
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Tampa, Fla. - June 12
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Atlanta - June 19
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Seattle - June 23
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Colorado Springs, Colo. - June 26
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Lincoln, Neb. - June 30
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Kansas City, Mo. - July 3
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Houston - July 7
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San Diego - July 10
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Las Vegas - July 17
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Albany, N.Y. - July 24
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Columbus, Ohio - July 28
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Los Angeles - July 31
And you can follow Ali's journey at www.famousfootwear.com/ali
or look for other surprises by becoming a Famous Footwear Facebook
friend.
About Famous Footwear
Famous Footwear is a leading family branded footwear destination, with
1,100 stores nationwide and e-commerce site FamousFootwear.com.
The chain offers consumers more than 80 nationally recognized brands,
including Nike, Skechers, Naturalizer, Puma, Steve Madden, Converse, New
Balance, DC, Rocket Dog and Carlos by Carlos Santana, and features a
broad assortment of toning footwear from brands like Skechers and
Reebok. A proud national partner of the March of Dimes, the retailer
sponsors March for Babies walk events in more than 1,000 communities
nationwide. Famous Footwear is operated by the retail subsidiary of
Brown Shoe Company, Inc. (NYSE: BWS), which has $2.2 billion in sales as
a retailer and wholesaler of footwear. For more information, visit www.famousfootwear.com
and www.brownshoe.com.
About Brown Shoe Company, Inc.
Brown Shoe is a $2.2 billion footwear company with global operations.
Brown Shoe's Retail division operates Famous Footwear, the more than
1,100-store chain that sells brand name shoes for the family;
approximately 300 specialty retail stores in the U.S., Canada, and China
primarily under the Naturalizer brand name; footwear e-tailer shoes.com;
and ecommerce sites for Brown Shoe's major brands. Through its wholesale
divisions, Brown Shoe markets leading footwear brands including
Naturalizer, Dr. Scholl's, Franco Sarto, LifeStride, Etienne Aigner, Via
Spiga, Sam Edelman and Buster Brown. Brown Shoe press releases are
available on the Company's website at www.brownshoe.com.
*The Biggest Loser is a registered trademark and copyright of NBC
Studios, Inc. & Reveille LLC and is not affiliated with or a sponsor of
Famous Footwear, The Famous Footwear Mind Body Sole Tour or Brown Shoe
Company, Inc.
