Brown Shoe Company, Inc. (NYSE: BWS) (www.brownshoe.com)
is opening five stores under the name Mind Body Sole by Famous Footwear
to test a retail concept that offers a wide range of fitness footwear
for active consumers.
Located in upscale malls and shopping centers in cities such as Denver,
Boston and Orlando, Mind Body Sole by Famous Footwear stores feature
footwear for running, walking, hiking, toning and more from top brands
including Nike, Reebok, ASICS, Skechers, New Balance, Avia, Saucony,
adidas and K-Swiss.
"We know that being active and healthy are priorities for today's
consumers, and one of the most critical pieces of equipment for any
level of physical activity or workout is the shoes. With Mind Body Sole
by Famous Footwear, we are testing a way to meet consumers' fitness
footwear needs with a dedicated retail store. The store experience is
geared toward customers starting or expanding a fitness routine, who are
shopping for advice and motivation along with footwear. Opening five
stores is the right investment to enhance our understanding of how
people shop for fitness footwear, creating key learnings that will be
applicable across our healthy living platform company-wide," said Famous
Footwear President Rick Ausick.
Mind Body Sole by Famous Footwear store associates participate in their
local fitness communities, and can provide authentic expertise to
customers on selecting the right shoes for their activities. An
easy-to-navigate store environment enables each customer to have the
experience they want, whether that means spending time with a store
associate comparing several running shoes on a treadmill to find just
the right pair, or picking up new hiking shoes from a favorite brand for
a weekend excursion. The Local Sole section in each store offers a
community touchstone where customers can find information about local
running, walking and hiking clubs, group fitness classes, personal
trainers and other resources to further their fitness programs.
Stores will open in November and December in the following locations:
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Burlington Mall in Burlington, MA (Nov. 18)
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Cherry Creek Shopping Center in Denver, CO (Nov. 18)
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The Florida Mall in Orlando, FL (Nov. 18)
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Mall at Wellington Center in Palm Beach, FL (Dec. 6)
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Woodland Hills Mall in Tulsa, OK (Nov. 18)
For more information about Mind Body Sole stores, visit www.MindBodySoleShoes.com.
About Brown Shoe Company, Inc.
Brown Shoe is a $2.4 billion global footwear company. Brown Shoe's
Retail division operates Famous Footwear, a leading family branded
footwear destination with over 1,100 stores nationwide and e-commerce
site FamousFootwear.com,
approximately 270 specialty retail stores in the U.S., Canada, and China
primarily under the Naturalizer brand name, and footwear e-tailer shoes.com.
Through its wholesale divisions, Brown Shoe designs and markets leading
footwear brands including Naturalizer, Dr. Scholl's, Franco Sarto,
LifeStride, Etienne Aigner, Sam Edelman, Via Spiga, Vera Wang Lavender
and Buster Brown. Brown Shoe press releases are available on the
Company's website at www.brownshoe.com.
