Just three months after its introduction, sales of the eco-friendly
version of Original Dr. Scholl's(R) (http://www.drschollsshoes.com)
Exercise Sandals have translated into nearly 1,000 newly planted trees,
as part of the brand's partnership with Trees for the Future to plant 10
trees for each pair sold.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080401/AQTU057)
Original Dr. Scholl's Exercise Sandals have been recognizable since the
1950s for their signature buckle and raised toe bump, designed to
exercise the calf. For spring 2008, the brand introduced the Renew, a
version of the Original Exercise Sandal made of sustainable,
biodegradable and recycled components. The sandal appeared on The
Rachael Ray Show in a March 28 green product segment, and was featured
in the February issue of People StyleWatch.
The environmentally friendly Renew includes a biodegradable corn
outsole, recycled metal buckle and straps made from hemp or
vegetable-tanned leather, a more eco-conscious tanning process. The foot
bed is constructed of sustainable Brazilian wood, and the makers of
Original Dr. Scholl's have partnered with environmental organization
Trees for the Future (http://www.plant-trees.org)
to plant 10 trees in a deforested area of Brazil for each pair sold,
with a goal of planting 50,000 trees. Trees for the Future helps people
in developing countries by planting multi-purpose, fast-growing,
ecologically appropriate tree species tailored to each community's
specific needs.
"We offered consumers a 'sneak peek' at the Renew in December on our web
site, DrSchollsShoes.com, and it quickly became one of the most popular
shoes on the site," said Original Dr. Scholl's General Manager Rusty
McClintock. "This spring, the Renew will have expanded availability at
Shoes.com, Macys.com and select boutiques like Boston-based luxury
retailer GrettaLuxe."
Available in women's whole sizes five to 11, the Renew is offered in
black, blue, brown, green, red, wine and yellow leather; green and red
hemp fabric; and natural hemp canvas.
Original Dr. Scholl's(R) is a registered trademark of Schering-Plough
HealthCare Products, Inc. Original Dr. Scholl's(R) Shoes are designed
and marketed by Brown Shoe Company, Inc. under license from
Schering-Plough HealthCare Products, Inc. For more information, visit
the brand's web site at http://www.drschollsshoes.com.
Brown Shoe (NYSE: BWS) is a $2.4 billion footwear company with global
operations. Brown Shoe's Retail division operates Famous Footwear, the
approximately 1,100-store chain that sells brand name shoes for the
family, approximately 300 specialty retail stores in the U.S., Canada,
and China under the Naturalizer, Brown Shoe Closet, FX LaSalle, and
Franco Sarto names, and Shoes.com, the Company's e-commerce subsidiary.
Brown Shoe, through its Wholesale divisions, owns and markets leading
footwear brands including Naturalizer, LifeStride, Via Spiga, Nickels
Soft, Connie and Buster Brown; it also markets licensed brands including
Franco Sarto, Dr. Scholl's, Etienne Aigner, and Carlos by Carlos Santana
and Barbie, Disney and Nickelodeon character footwear for children.
Brown Shoe press releases are available on the Company's website at http://www.brownshoe.com.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080401/AQTU057
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.brownshoe.com
http://www.drschollsshoes.com
http://www.plant-trees.org
