Famous Footwear, a division of Brown Shoe Company (NYSE:BWS) today
kicked off Rock Your School, a national social media contest for
students and parents to nominate their high school for the chance to win
up to $75,000 toward a dream transformation project. The individual
submitting the winning entry will receive a cash prize worth up to
$25,000. Entrants can nominate their school via the Rock Your School
mobile app or through Facebook.com/FamousFootwear from Aug. 5 through
Sept. 8, during the height of the back-to-school season.
The Rock Your School contest invites students and parents to share their
dream enhancements for their school, such as technology transformations,
facility makeovers, sports program upgrades or a chance to amp up their
music and art departments.
“Famous Footwear’s Rock Your School contest encourages school spirit
among the community and builds pride by uniting the student body, their
parents and faculty to help support their school,” said Will Smith,
senior vice president of retail marketing for Famous Footwear. “Famous
Footwear offers its consumers victories every day with great brands at
affordable prices in stores that are easy to shop. Rock Your School
gives students and parents the chance to score a big victory for their
school by creating exciting entries and rallying votes.”
For details on how to nominate a high school for the prize of up to
$75,000, participants can visit Facebook.com/FamousFootwear or download
the Rock Your School mobile app. Entrants must share in 200 words or
less how their school would use the funds to make it “rock” and upload a
photo that goes with it. Entries will be judged on quality, creativity,
impact on high school and originality. From there, the top 50 favorites
will move on to the voting stage. Fans can vote once daily, starting
Sept. 16, for their favorite entry. The grand prize winner will be
awarded to the entrant that receives the highest number of votes for
their school. For every vote cast in the overall contest, Famous
Footwear will add $1 to the prize, totaling up to $75,000 for the school
and up to $25,000 for the individual cash prize.
Instant win prizes, including gift cards, tote bags, T-shirts and more,
will be given away daily to voters. Fans will be able to vote for their
favorite finalists from Sept.16 to Oct. 6, 2012. The grand prize winner
will be announced on or about Oct. 21, 2012. Entrants must be at least
13 years old. For more information, visit Famous Footwear’s Facebook
page at Facebook.com/FamousFootwear.
About Famous Footwear
Famous Footwear is a leading family branded footwear destination, with
more than 1,100 stores nationwide and e-commerce site Famous.com. The
chain offers consumers more than 100 nationally recognized brands
through its retail stores and web site, including Converse, Nike,
Skechers, Naturalizer, adidas, Steve Madden, New Balance, DC, Rocket
Dog, Carlos by Carlos Santana, Reebok, Avia and Ryka. A proud national
partner of the March of Dimes, the retailer sponsors March for Babies
walk events nationwide. Famous Footwear is operated by the retail
subsidiary of Brown Shoe Company.
About Brown Shoe Company
Brown Shoe Company is a $2.6 billion, global, footwear company that puts
consumers and their needs first, by targeting the strategic Family,
Healthy Living and Contemporary Fashion platforms. Brown Shoe Company
has more than 130 years of experience, passion and product innovation,
and when it comes to Family, Famous Footwear is the leading, branded
footwear retailer. We’re an authority in casual and fitness footwear,
and each year, more than 110 million consumers visit our stores and
Famous.com for nationally recognized brands and the latest styles at a
value. Visit brownshoe.com to learn more about us. Brown Shoe Company:
feel good and live better... feet first!
