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Brown Shoe Announces Participation in Investor Conference

01/05/2011

Brown Shoe Company, Inc. (NYSE:BWS, www.brownshoe.com) today announced that the Company will present at the 13th Annual ICR XChange Conference, held at the St. Regis Monarch Beach Resort in Dana Point, California, on Wednesday, January 12, 2011 at 8:50 a.m. Pacific Time. Ron Fromm, Chairman and Chief Executive Officer, Diane Sullivan, President and Chief Operating Officer, and Mark Hood, Chief Financial Officer, will host the presentation. The presentation will be webcast live at www.brownshoe.com/investor and can also be accessed from the conference website at www.icrxchange.com.

About Brown Shoe Company, Inc.

Brown Shoe is a $2.5 billion global footwear company. Brown Shoe's Retail division operates Famous Footwear, a leading family branded footwear destination with over 1,100 stores nationwide and e-commerce site FamousFootwear.com, approximately 260 specialty retail stores in the U.S., Canada, and China primarily under the Naturalizer brand name, and footwear e-tailer shoes.com. Through its wholesale divisions, Brown Shoe designs and markets leading footwear brands including Naturalizer, Dr. Scholl's, Franco Sarto, LifeStride, Etienne Aigner, Sam Edelman, Via Spiga, Vera Wang Lavender and Buster Brown. Brown Shoe press releases are available on the Company's website at www.brownshoe.com.

Contact:

For investors:
ICR, Inc.
Allison Malkin, 203-682-8225
amalkin@icrinc.com
or
For media:
Brown Shoe Company
Erin Conroy, 718-913-0960
econroy@brownshoe.com

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